For journalists and politicians it’s a challenge moving off.

At this rate short of banning it in the country I’m not sure I see those groups moving before the masses do sadly.

There’s a Wikipedia page about this phenomenon where advertisers started to prefer video in 2015.

Explains exactly what you’re seeing.

I’m curious to see where politicians end up after ditching X. I want to believe that governments could set up their own lemmy/bluesky instances. But my gut is telling me Meta owned platforms will win out due to ease of use and their ability to comply with local European laws.